Social Marketing 90 is the application of commercial marketing principles and techniques to the goal of inducing social change. This is often done for non-profit organizations, health services groups, government agencies, highway safety alliances and policemen or firemen’s unions. However, corporations with public relations departments that promote their corporate responsibility may also engage in this type of advertising.

This phase covers the first 30 days of a social media marketing campaign. Deliverables at this stage include ensuring that all profiles are fully optimized and consistently branded, performing extensive audience research and conducting competitor analysis. URL https://socialmarketing90.com/

It is important to set goals for this 90 day plan, based on the objectives of your business. This will help you stay on track and allow for a more realistic evaluation of your strategy in the end. If a particular aspect of your campaign isn’t working, you can make the appropriate changes before it’s too late.

Social Marketing 90: Strategies for Effective Online Promotion

P1 – Product is the specific behavior or change that is being promoted. This could be anything from increasing condom use to convincing adolescents that spreading rumors is harmful or dangerous. P2 – Promotion is the overall effort to spread awareness of the desired behavior change. This could be anything from creating posters to announcing a new policy in schools.

P3 – Place refers to making the behavior change as accessible as possible for the priority population. This could be anything from establishing condom distribution points in places where they are easy to find to changing the clinic schedule to better fit the busy lives of teenagers.