Social Marketing 90 – A Roadmap to Empower Your Social Media Efforts

Social Marketing 90 is a comprehensive roadmap designed to empower your social media efforts. It takes the guesswork out of what to post and how often.

The first week involves in-depth market analysis. It’s important to understand your audience, as well as the strategies of your competitors. This will allow you to build a clear picture of what your audience wants from your business. It also helps to set relevant metrics based on the goals you’ve determined.

Maximize Your ROI with Social Marketing 90 Techniques

A well-established brand narrative is a powerful way to connect with your audience and establish trust. Unlike old methods of public relations, where businesses were dependent on news outlets to distribute their messages, the 24-hour news cycle requires that brands proactively generate their own stories. Social provides a unique opportunity for marketers to bolster their reputation and establish thought leadership with a steady stream of content that builds a loyal following.

During the second week, your team will develop a detailed understanding of your current social media profile and engagement. This will be complemented with a competitor and demographic analysis. You’ll take a deep look at your competitor’s strategies, and document the key insights gathered from this process.

The last week focuses on implementing the action items set out in your plan. For example, if your goal was to increase the number of followers on your Facebook page, you’ll implement the tactics needed to achieve that objective. This may include creating a new, eye-catching cover photo, promoting a special offer, or developing engaging post content.

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